In May 2024, I launched my own jewelry brand, applying my skills in branding, content creation, and digital marketing. I designed one-of-a-kind pieces and built the brand’s visual identity from scratch—creating the logo in Canva, producing promotional materials, and editing videos using Adobe Premiere. By June, my strategic marketing efforts grew the account to over 200 followers, and I was able to successfully sell products through Etsy. My reach quickly became international, with pieces purchased by customers in Germany and Australia. Despite limited activity in recent months, the Etsy shop has garnered over 1,000 views, reflecting the strength of the brand’s visual and marketing appeal.

This project strengthened my abilities in social media management, visual storytelling, and e-commerce strategy. As this brand is a personal passion, I’ll soon be resuming content creation and expanding my collection with new pieces for sale.